Wineify - connect wine lovers to vineyards.
My role
Lead the project and defined the UX and UI Design strategy for this new start-up
The Airbnb of Wines – Wineify connects wine lovers to vineyards. It conveniently allows vineyards to host experiences while allowing guests to create a bespoke visit.
Highlights
- Acquired by booking.com
- 208% ROI in 12 months
- 100 days concept to release
- 3 working prototypes
The Challenge
Creating a realtime booking mechanic.
The UX for hosts and guests are very different but required a mirrored process to enable one another to relay real time data correctly. It was essential during the customers experience they felt well informed of all the information presented in order to complete the booking.
The Solution
Release, Analyse, Define
A clean UI built from a library of components allowed rapid prototyping, testing and refinement. Hosts could manage bookings, link to Microsoft Outlook and tailor their tours through XLS data. Guests could design their visit to suit their needs with third party software all within the UI of the application.
The Result
The Wineify application was acquired by the 5th largest UK tour operator – booking.com . A start-up win!
