Previously as VP, Head of Design for Castor, I’m led the digital transformation of becoming a product design led company and decentralise clinical trials for everyone, everywhere. We raised a $45 million series B, and I led the design and research teams and drove the product strategy and design for end-to-end experiences. Being a part of the SLT with entrepreneurial energy, I guided with vision and drove new standards of excellence at scale through influence, leadership, and recognised expertise. I’m focused on driving design strategy and customer-centric innovation, establishing customer experience as a competitive advantage, defining new ways of working through business agility, and bringing holistic thinking and cohesion across Castors ecosystem.

Before joining Castor, I was global manager of UX at Bullhorn responsible for a $400 million portfolio, where I led the company’s UX and research departments, driving the end-to-end transformation of the core product and acquisitions, raising the impact of design as a strategic asset, and spearheading customer-centric culture change and innovation. Previously, I was founding designer, at Invenias, where I led all UX design launching 5 products to market, building the worlds most advanced executive search ATS/CRM. Later, Invenias was acquired by Bullhorn.

Prior to Invenias, I spent a decade in creative agencies working with brands such as Sky, AXA, Carlsberg, Pepsi and IBM alongside celebrities such as Beyoncé and Sir David Beckham. In agencies I designed websites (commerce,campaign), apps and social media content.