Content Creation
Content creation has been my biggest success. It all started with a freebie for a switched on Pepsi Max Brand manager. I conceptualise and create content for 12 PepsiCo brands worldwide and deliver their social strategies. I work with Sky, Axa PPP Healthcare and 3M on their social content. To view my video motion graphics work for content creation, click this dropbox link.
The Challenge
Connecting Brands to Millennials and Generation Z
Social success is only achieved by genuine storytelling. The emotional connection between a brand and consumer is reactive, won or lost in a like. In order to create thumb-stopping action the content needs to be exceptionally well considered and executed.
The Solution
Owning the moment
Working with influences, creating video content and social entry mechanics have proven to be excellent gateways to reach consumers with a high engagement and positive sentiment.
Before any content is conceptualised I consider and obsess over every detail the brand is wanting to achieve. A strong social strategy based on supporting pillars is developed which harnesses the future direction of the brand. I then marry the campaign to the pillars which assures me the content created will always be aligned to the goals.