This campaign was in support of Englands Euros dream of winning (or not). Carlsberg was an official England sponsor so with the heavy hitting amount of celebrities we had in the tv advert, it got huge traction.

The microsite was an interactive room users explored and the legendary Des Lynam (video) would come out with some quirky one-liners. Something really cool was if you entered your phone number into one of the hidden features, Des would phone you up seconds later and give you a footballing tip. As users explored the rooms and answered question, the pint glass in the top right would fill up and unlock a special video.